One client, real results.
A verified SEO and AI search visibility outcome for a dental practice – no invented numbers, no sample data.
Services used in this case study
Crawlability, indexation, and site health fixes.
Content structure and metadata aligned to real search intent.
Topical authority and content built for long-term relevance.
A genuine, authoritative backlink profile.
Structured for citation across ChatGPT, Gemini, and Google AI.
Ongoing monitoring of what's actually changing.
Real potential, limited visibility.
A dental practice came to us with real potential but limited organic visibility and no presence in AI search. Over the course of the engagement, we ran a full-scope SEO program – technical, on-page, content, and off-page, to rebuild the site’s authority from the ground up.
The Challenge
Potential the numbers didn't reflect yet. .
As a local, appointment-driven business, the dental practice’s site wasn’t converting its potential into organic performance. Technical issues were likely holding back crawlability and indexing, on-page content wasn’t fully optimised for the keywords that mattered, and the backlink profile hadn’t been built out to support real authority. AI visibility was effectively nonexistent – no citations, no mentions, no presence in the AI-generated answers increasingly shaping how people research before choosing a dentist.
What we did
A full-scope programme, not a single fix.
Technical SEO
Audited and fixed the technical foundation - crawlability, indexation, and site health - clearing the barriers stopping search engines from properly accessing the site.
On-page optimisation
Optimised page-level content structure, metadata, and keyword targeting so pages properly aligned with real search intent.
Content optimisation
Improved and built out content to strengthen topical authority and long-term organic relevance.
Backlink building
Built a genuine backlink profile from relevant, authoritative sources, growing referring domains and overall link authority.
AI visibility work
Strengthened the site's presence in AI-generated search alongside traditional SEO - the reason it now shows measurable citations and mentions across AI engines.
Reporting & tracking
Set up ongoing monitoring of rankings, traffic, and AI citations - so progress could be measured and acted on, not just assumed.
The results.
Increase in organic traffic
Monthly organic traffic
Keywords ranking (+18%)
Backlinks earned
Referring domains
Traffic share in niche
AI visibility score
Mentions across AI engines
Pages cited across AI engines
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